San Francisco, October 1, 2001-Kyle Harrison and John Lusk began Platinum Concepts, Inc. in 1999 to manufacture and market MouseDriver™, a novelty computer mouse shaped as the head of a driver golf club. Their adventures with starting a company in the golf industry have led to a new book, The MouseDriver Chronicles: The True-Life Adventures of Two First-Time Entrepreneurs (Perseus Publishing, January 2002).

The book initially began as a diary that the founders kept to record the realities and emotions of their everyday life as entrepreneurs. With requests to share their entries from business school classmates and other golf industry entrepreneurs, the founders created The MouseDriver Insider, a periodic newsletter that is sent to over 500 subscribers. Out of this e-newsletter grew The MouseDriver Chronicles, which takes us on a roller-coaster ride through the life of a golf product-from design and production, to packaging, to marketing, PR, sales and distribution, and customer service. We accompany John and Kyle to meetings and trade shows, including the giant PGA show in Orlando, where their MouseDriver product was first introduced in 2000.

Perseus Publishing, along with a number of other major publishing houses, became interested in Harrison and Lusk after they appeared as the cover story of the February, 2001 issue of Inc. magazine. The piece, "An American Start-Up," highlights the founders' entrepreneurial highs and lows, their passion for creating something new, and their amazing resolve to share their experience with others. Previously, MouseDriver had been mentioned in over fifty publications, including numerous golf magazines.

According to Lusk, "As Wharton graduates, we had great opportunities to enter the financial, consulting, and dotcom industries. But we wanted to do something on our own. And while bootstrapping a single-product company is extremely difficult and humbling, it's also tremendously gratifying." He added, "Our business education and experience, combined with incredible support from the golf industry, especially with regard to marketing and public relations, has helped us to create a successful company."

An intimate, insightful, and often hilarious look into the world of golf retail and the minds of two young entrepreneurs who brought a simple idea to market, The MouseDriver Chronicles is for anyone who has ever had a dream that flies in the face of conventional wisdom.

Platinum Concepts, Inc. is based in San Francisco, California. Founded in 1999 by graduates and professors of The Wharton School of Business, the company is dedicated to bringing innovative products of superior quality to market. Currently, it's developing a new product for the 2002 golf season.

Platinum Concepts, Inc., can be reached at 2045 Filbert St., Suite #1, San Francisco, CA 94123, Phone: (415) 923-5960; Fax: (415) 276-4158; E-mail: info@mousedriverchronicles.com.