Mouse Driver. For Entrepreneurs.

The Insider Newsletter

"The newsletter's quirky charm is undeniable, but to understand the essence of the Insider's appeal, it's important to know this: even other entrepreneurs seem to delight in the simple pleasure of the MouseDriver Insider." Mike Hofman, Inc. Magazine (February '01 cover story: "An American Start-up")

The MouseDriver Insider was initially sent to friends, family and Wharton colleagues via email in an attempt to keep everyone abreast of our whacked out situation. The response to these emails has been fantastic and we continue to send them out on a periodic basis (i.e. every 6 to 8 weeks). If you would like to be included in the e-mailing, just send an email to info@mousedriverchronicles.com and say "I'm in." Otherwise, please keep visiting The
MouseDriver Insider Online for periodic updates. We hope you enjoy the Insiders! And by the way, if you like the Insiders, you'll probably love our book, The MouseDriver Chronicles!

If you are a professor or student using either the Insider or the Chronicles as reading material, please let us know. We'd love to hear how this information is being used in a classroom environment.

Insider Introduction: September 3, 1999
And the Story Begins...

Insider #1: September 13, 1999
Reality Bites

Insider #2: October 4, 1999
Distribution is Key

Insider #3: October 25, 1999
The Golf Pros Come Knocking

Insider #4: November 17, 1999
Our First Big Mistake

Insider #5: December 13, 1999
PR and Phone Sex

Insider #6: January 30, 2000
The Barter Economy

Insider #7: March 7, 2000
Tradeshows: A Painful Experience

Insider #8: April 4, 2000
Viral Marketing: Let the Fun Begin

Insider #9: May 5, 2000
Our Friend "Ed"

Insider #10: June 15, 2000
In the Money...One Year Later

Insider #11: August 11, 2000
Out of the Apartment...Finally!