BW Online | July 11, 2002 | What Drives the = MouseDriver Guys?

From: Subject: BW Online | July 11, 2002 | What Drives the MouseDriver Guys? Date: Tue, 23 Jul 2002 08:16:28 -0700 MIME-Version: 1.0 Content-Type: multipart/related; boundary="----=_NextPart_000_0038_01C23221.3E5A2580"; type="text/html" X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2600.0000 This is a multi-part message in MIME format. ------=_NextPart_000_0038_01C23221.3E5A2580 Content-Type: text/html; charset="Windows-1252" Content-Transfer-Encoding: quoted-printable Content-Location: http://www.businessweek.com/smallbiz/content/jul2002/sb20020711_6007.htm BW Online | July 11, 2002 | What Drives the = MouseDriver Guys?

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JULY 11, 2002=20

ENTREPRENEUR = PROFILES

What Drives the MouseDriver = Guys?
John Lusk = and=20 Kyle Harrison talk about the entrepreneurial life, B-school = education,=20 their book, and more

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During the dot-com boom of the late = 1990s, John=20 Lusk and Kyle Harrison chose to go in a different direction from = most=20 entrepreneurs: manufacturing and marketing a novelty gift -- a = computer=20 mouse shaped like the head of a golf club. The Wharton MBA = graduates also=20 decided to share their views on the ups-and-downs of = entrepreneurship,=20 first in chatty, e-mailed newsletters, and later in a book, The = MouseDriver Chronicles.

The newsletter, the book, and the talks Lusk and Harrison = give at=20 business schools around the country make it clear they find = ownership=20 exciting and empowering, but also fraught with difficulties and = lessons.=20 By conveying the humor of the situations, they successfully turn=20 entrepreneurial trials -- there are many -- into charming, funny = episodes=20 of what it's really like to start your own business. =

Recently, the=20 duo sat down with BusinessWeek Online contributing correspondent = Karin=20 Pekarchik to discuss, among other things, what can and can't be = taught in=20 business school, and how writing a book differs from flogging = their=20 product. Edited excerpts follow:

Q: What are your goals = now?
John Lusk: We've learned so much, not only about all = the=20 intricacies of bringing a new product to market but also about = real-world=20 business. The natural next step for us is to leverage all these = assets in=20 some way.

Having built MouseDriver, we would truly enjoy = the=20 opportunity to bring another product to market. However, we're = really=20 looking at a totally different type of product for the next = go-around --=20 something that has a bit more intrinsic value than MouseDriver, = something=20 that you can build a sustainable business around and get excited = about for=20 the next 5 to 10 years.

Q: What made you choose to = manufacture=20 the MouseDriver when you could have chosen one of the more = lucrative=20 opportunities that attending Wharton afforded you?
Lusk: I = wanted=20 to have that true entrepreneurial experience, with the opportunity = and=20 responsibility to create and build my own company. I wanted the = freedom to=20 do what I wanted, when I wanted to do it, and on my own terms. =

Am=20 I happy with the choice? Absolutely! While I passed on the = high-dollar=20 jobs, I've learned more about business, from both a personal and=20 professional perspective, than I could have ever possibly = imagined.=20

Kyle Harrison: No regrets. I'm an entrepreneur at = heart.=20 MouseDriver was our own baby, and for that reason, running with it = was a=20 no-brainer. And what a tremendous experience having not only the=20 opportunity to commercialize your product but to tell your story = and=20 publish a book along they way.

Q: Do you think that = more=20 emphasis should be placed on nuts-and-bolts learning in business=20 programs?
Lusk: Even if you tried to teach the = nuts-and-bolts of=20 business in school, there's still no substitute for real-world = experience.=20 And each entrepreneur is going to handle real-world situations=20 differently. I'd like to see more emphasis placed on the emotional = aspects=20 of entrepreneurship in business school, but I don't think you can = teach=20 people how to execute.

Q: You're refreshingly honest = about the=20 less-than-glamorous aspects of being a two-person startup with a=20 shoestring budget. What are some of the things you guys had to = learn the=20 hard way?
Harrison: B-school does a great job of teaching = you how=20 to think about business, [like] how to analyze opportunities and = create=20 winning strategies. Ultimately, however, theories and strategies = are just=20 that -- theories and strategies. The real education comes when you = get out=20 and have to implement them.

Finding the right sales = people,=20 negotiating optimal distribution contracts, resolving channel = conflicts,=20 and managing personalities among parties with different interests. = Wharton=20 taught us the frameworks for success, and MouseDriver taught us = how to=20 implement them.

Q: Besides afternoon golfing, what's = most=20 satisfying about being an entrepreneur? What are some=20 downsides?
Lusk: Most satisfying: Seeing people benefit = from your=20 entrepreneurial experience, whether they're purchasing your = product or=20 benefiting from your knowledge and insights. Downsides: The = emotional=20 roller coaster. The instability. The isolation. Not knowing if = you're=20 going to be able to pay yourself.

Q: Do you feel your = choice=20 has been vindicated now that the dot-com bubble has = burst?
Lusk:=20 We've always felt justified about our decision. I think now that = the=20 dot-com bubble has burst, others believe that, overall, we've had = a more=20 educational entrepreneurial experience. The naysayers are coming = back to=20 us and saying, "You guys did it the way it should have been done." =

Q: How did your newsletter morph into a book? Did the = publisher=20 approach you, or did you pitch the idea yourself?
Lusk: = Well, in=20 February, 2001, Inc. featured a cover story...that focused = on our=20 MouseDriver Insider newsletter, and how we weren't afraid to share = our=20 insights, failures, successes, etc., with other entrepreneurs out = there. A=20 couple of weeks after the article ran, a number of different = literary=20 agents and publishers approached us with the idea of writing a = book.=20

The next thing we knew, Kyle and I were putting together a = book=20 proposal, flying to New York City, and officially presenting the = book idea=20 to major publishers. It was cool.

Q: How surprised are = you to=20 be both entrepreneurs and authors? What are some of the = differences=20 between your two hats? The downsides and rewards?
Lusk: = Totally=20 shocked. If you would have told me three years ago at Wharton = graduation=20 that I'd be an author of a book, I would have been like, "Yeah, = whatever."=20 The primary difference between being an author and an entrepreneur = is that=20 as an entrepreneur, you have to make things happen. As an author, = you=20 write a book and it's up to the publisher to really make things = happen.=20

In the end, the book really belongs to the publisher, and = it's=20 responsible for bringing it to market. That little difference = takes some=20 getting used to.

Harrison: It goes to show you that = you=20 can't quite predict all the twists and turns that life is going to = take=20 you through. I think the ability of the publisher to distribute = the book=20 so quickly, compared with our MouseDriver rollout, gave it a much = stronger=20 impact. A week after the release, people were sending in their = kudos from=20 around the country.

Q: What do you hope people will = take away=20 from your experiences?
Lusk: We really wanted to give = people a very=20 realistic, honest, and authentic insight into what it's like to go = through=20 the entrepreneurial experience -- the highs, lows, failures, = successes,=20 and emotions associated with it.

The best way for us to = deal with=20 the hardships of entrepreneurship was to laugh at some of our = mistakes,=20 and we tried really hard to make sure the humor associated with = all of=20 this came out.
3D""=20

Edited by Patricia=20 O'Connell

Click = to buy an=20 e-print or = reprint=20 of a BusinessWeek or BusinessWeek Online story.

To=20 subscribe online to BusinessWeek magazine, please click=20 here.

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VERTICAL-ALIGN: bottom; BACKGROUND-COLOR: #e6e6cc } .rule { BACKGROUND-COLOR: #999966 } .data1 { BACKGROUND-COLOR: #ffffff } .data2 { BACKGROUND-COLOR: #fffff3 } ------=_NextPart_000_0038_01C23221.3E5A2580 Content-Type: application/octet-stream Content-Transfer-Encoding: quoted-printable Content-Location: http://www.businessweek.com/common_scripts/common.js ////////////////////////////////////////////////=0A= // COMMON JAVASCRIPT FUNCTIONS //=0A= ////////////////////////////////////////////////=0A= =0A= // random number for ng ads=0A= axel =3D Math.random() + "";=0A= rnd =3D axel * 1000000000000000000;=0A= =0A= =0A= // = =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=0A= // SYNDICATE/INTERNATIONAL SITE REDIRECTION=0A= =0A= var cookieDate =3D new Date ();=0A= =0A= // set date to + 12 minutes=0A= cookieDate.setMinutes ( cookieDate.getMinutes() + 12 );=0A= =0A= // if you are within asia site...=0A= if (location.hostname.indexOf ('asia.businessweek.com') !=3D -1) {=0A= =0A= // set a cookie=0A= document.cookie =3D = 'sitename=3Dasia;domain=3D.businessweek.com;path=3D/;expires=3D' + = cookieDate.toGMTString();=0A= =0A= // if you are within the europe site...=0A= } else if (location.hostname.indexOf ('europe.businessweek.com') !=3D = -1) {=0A= =0A= // set a cookie=0A= document.cookie =3D = 'sitename=3Deurope;domain=3D.businessweek.com;path=3D/;expires=3D' +=0A= cookieDate.toGMTString();=0A= =0A= // if you are within the aol site...=0A= } else if (location.hostname.indexOf ('aol.businessweek.com') !=3D -1) {=0A= =0A= // set a cookie=0A= document.cookie =3D = 'sitename=3Daol;domain=3D.businessweek.com;path=3D/;expires=3D' +=0A= cookieDate.toGMTString();=0A= =0A= // if you are within the compuserve site...=0A= } else if (location.hostname.indexOf ('compuserve.businessweek.com') = !=3D -1) {=0A= =0A= // set a cookie=0A= document.cookie =3D = 'sitename=3Dcompuserve;domain=3D.businessweek.com;path=3D/;expires=3D' +=0A= cookieDate.toGMTString();=0A= =0A= // if you are within the netscape site...=0A= } else if (location.hostname.indexOf ('netscape.businessweek.com') !=3D = -1) {=0A= =0A= // set a cookie=0A= document.cookie =3D = 'sitename=3Dnetscape;domain=3D.businessweek.com;path=3D/;expires=3D' +=0A= cookieDate.toGMTString();=0A= =0A= // if you are at the domestic site...=0A= } else if (location.hostname.indexOf ('www.businessweek.com') !=3D -1 && = location.pathname.indexOf ('/magazine') =3D=3D -1 && = location.pathname.indexOf ('/premium') =3D=3D -1 && = document.cookie.indexOf ('bypassRedirect=3Dtrue') =3D=3D -1) {=0A= =0A= // if you have asia cookie...=0A= if (document.cookie.indexOf ('sitename=3Dasia') !=3D -1) {=0A= =0A= // redirect to asia hostname=0A= location.hostname =3D 'asia.businessweek.com';=0A= =0A= // if you have the europe cookie...=0A= } else if (document.cookie.indexOf ('sitename=3Deurope') !=3D -1) {=0A= =0A= // redirect to the europe hostname=0A= location.hostname =3D 'europe.businessweek.com';=0A= =0A= } else if (document.cookie.indexOf ('sitename=3Daol') !=3D -1) {=0A= =0A= // redirect to the aol hostname=0A= location.hostname =3D 'aol.businessweek.com';=0A= =0A= } else if (document.cookie.indexOf ('sitename=3Dnetscape') !=3D -1) {=0A= =0A= // redirect to the netscape hostname=0A= location.hostname =3D 'netscape.businessweek.com';=0A= =0A= } else if (document.cookie.indexOf ('sitename=3Dcompuserve') !=3D -1) {=0A= =0A= // redirect to the compuserve hostname=0A= location.hostname =3D 'compuserve.businessweek.com';=0A= =0A= }=0A= =0A= }=0A= =0A= =0A= // = =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=0A= // GLOSSARY=0A= =0A= function showGlossaryTerm(term) {=0A= browserVer =3D parseInt(navigator.appVersion);=0A= =0A= if (navigator.appName =3D=3D "Netscape" && browserVer < 3) =0A= {=0A= = remote=3Dwindow.open("http://bwnt.businessweek.com/Glossary/home.asp?Code= =3D"+term,"glossaryWindow","width=3D470,height=3D400");=0A= }=0A= else =0A= {=0A= = remote=3Dwindow.open("http://bwnt.businessweek.com/Glossary/home.asp?Code= =3D"+term,"glossaryWindow","width=3D470,height=3D400,scrollbars=3Dyes,too= lbar=3Dno,location=3Dno,directories=3Dno,status=3Dno,menubar=3Dyes,resiza= ble=3Dyes");=0A= }=0A= remote.focus();=0A= }=0A= =0A= // = =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=0A= // FLOATING TICKER=0A= =0A= function showTicker(symbol, channel) {=0A= theURL =3D = "http://host.businessweek.com/businessweek/Corporate_Snapshot.html?Symbol= =3D" + symbol;=0A= top.location =3D theURL;=0A= }=0A= =0A= =0A= // = =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=0A= // GENERIC POPUP WINDOW FUNCTION=0A= =0A= =0A= // BROWSER DETECTION=0A= IE4 =3D (document.all) ? 1 : 0; =0A= NS4 =3D (document.layers) ? 1 : 0;=0A= if((navigator.appVersion.indexOf("Mac")!=3D -1)) {=0A= Mac =3D true;=0A= }=0A= else { Mac =3D false; }=0A= // POPUP WINDOW ADJUSTMENTS=0A= function popup(file,x,y) {=0A= //GIVE WINDOW A NAME....SO YOU CAN TARGET A LINK TO IT=0A= self.name =3D "main" =0A= winW =3D screen.width;=0A= if (NS4 && Mac) { //adjustments for Mac Netscape=0A= x =3D x+10; //increase width of window=0A= offset =3D 5; //window placement offset=0A= } =0A= else if (IE4 && Mac) { //adjustments for Mac IE=0A= offset =3D 35;=0A= } =0A= else if (NS4) { //adjustment for Win Netscape=0A= x =3D x+10; //increase width of window=0A= y =3D y+10; //increase height of window=0A= offset =3D 20;=0A= }=0A= else if (IE4) { //adjustments for Win IE=0A= x =3D x+30;=0A= y =3D y+50;=0A= offset =3D 5;=0A= } =0A= // POPUP ATTRIBUTES=0A= var name =3D 'popwin';=0A= var attributes =3D 'resizable,scrollbars,target=3Dpopwin,width=3D' + x + = ',height=3D' + y + '';=0A= // WINDOW PLACEMENT AND OPENING=0A= winW =3D winW - x - offset; =0A= p =3D window.open(file, name, attributes);=0A= if (document.images) {=0A= p.moveTo(winW,5)=0A= }=0A= } ------=_NextPart_000_0038_01C23221.3E5A2580 Content-Type: application/octet-stream Content-Transfer-Encoding: quoted-printable Content-Location: http://www.businessweek.com/common_scripts/cookie_func.js function extractCookie () {=0A= =0A= var rawCookie =3D document.cookie + "";=0A= =0A= var startPos =3D rawCookie.indexOf("specialAd");=0A= =0A= var extract =3D "";=0A= =0A= if (startPos !=3D -1) {=0A= =0A= var endPos =3D rawCookie.indexOf (";", startPos);=0A= =0A= if (endPos =3D=3D -1) {=0A= =0A= extract =3D rawCookie.substring(startPos);=0A= =0A= } else {=0A= =0A= extract =3D rawCookie.substring(startPos, endPos);=0A= =0A= }=0A= =0A= }=0A= =0A= return extract;=0A= =0A= }=0A= =0A= // extracts the specialextract=0A= function populateAdArray () {=0A= =0A= startPos =3D specialAdCookie.indexOf ("=3D") + 1;=0A= =0A= if (startPos !=3D 0) {=0A= =0A= var cookieContents =3D specialAdCookie.substring (startPos);=0A= =0A= adCookies =3D cookieContents.split("|");=0A= =0A= for (i =3D 0; i < adCookies.length; i++) {=0A= =0A= var tempArray =3D adCookies[i].split (":");=0A= =0A= tempArray[1] =3D (tempArray[1] + "" =3D=3D "undefined" ? 1: = tempArray[1]);=0A= =0A= tempArray[2] =3D (tempArray[2] + "" =3D=3D "undefined" ? (new = Date()).valueOf() : tempArray[2]);=0A= =0A= adCookies[i] =3D new cookieObj (tempArray[0], tempArray[1], = tempArray[2]);=0A= =0A= }=0A= =0A= }=0A= =0A= }=0A= =0A= =0A= function cookieObj (adType, adCount, adTime) {=0A= =0A= this.adType =3D adType;=0A= this.adCount =3D parseInt(adCount);=0A= this.adTime =3D parseInt(adTime);=0A= =0A= return this;=0A= =0A= }=0A= =0A= =0A= =0A= function extractValue (adType) {=0A= =0A= adVal =3D "";=0A= =0A= for (i =3D 0; i < adCookies.length; i++) {=0A= =0A= if (adCookies[i].adType =3D=3D adType) {=0A= =0A= adVal =3D adCookies[i].adVal;=0A= =0A= break;=0A= =0A= } =0A= =0A= }=0A= =0A= return adVal;=0A= =0A= }=0A= =0A= =0A= function incrementCookie (adType) {=0A= =0A= launchAd =3D false;=0A= =0A= if (specialAdCookie.indexOf(adType + ":") !=3D -1)=0A= {=0A= =0A= for (i =3D 0; i < adCookies.length; i++) {=0A= =0A= if (adCookies[i].adType =3D=3D adType) {=0A= =0A= adCookies[i].adCount++=0A= =0A= launchAd =3D true;=0A= =0A= bakeCookie(i);=0A= =0A= break;=0A= =0A= }=0A= =0A= }=0A= =0A= } else {=0A= =0A= adCookies[adCookies.length] =3D new cookieObj(adType, 1, 0);=0A= =0A= launchAd =3D true;=0A= =0A= bakeCookie( (adCookies.length -1) );=0A= =0A= }=0A= =0A= return launchAd;=0A= =0A= }=0A= =0A= =0A= =0A= function launchCheck (adType, maxNum, delay) {=0A= =0A= launchAd =3D false;=0A= =0A= if (specialAdCookie.indexOf(adType + ":") !=3D -1)=0A= {=0A= =0A= delay =3D delay * 60 * 1000;=0A= =0A= for (i =3D 0; i < adCookies.length; i++) {=0A= =0A= if (adCookies[i].adType =3D=3D adType) {=0A= =0A= var diff =3D (new Date()).valueOf() - adCookies[i].adTime;=0A= =0A= if (adCookies[i].adCount < maxNum && diff > delay ) =0A= {=0A= launchAd =3D true;=0A= =0A= break;=0A= =0A= }=0A= =0A= }=0A= =0A= }=0A= =0A= } else {=0A= =0A= launchAd =3D true;=0A= =0A= }=0A= =0A= return launchAd;=0A= =0A= }=0A= =0A= =0A= =0A= =0A= function bakeCookie( num ) {=0A= =0A= var cookieStr =3D "specialAd=3D";=0A= =0A= for (i =3D 0; i < adCookies.length; i++)=0A= {=0A= if ( i =3D=3D num) adCookies[i].adTime =3D (new Date()).valueOf();=0A= =0A= cookieStr +=3D adCookies[i].adType + ":" + adCookies[i].adCount + ":" = + adCookies[i].adTime;=0A= =0A= if (i < (adCookies.length -1) ) cookieStr +=3D "|";=0A= =0A= }=0A= =0A= document.cookie =3D cookieStr + "; path=3D/; = domain=3D.businessweek.com";=0A= =0A= }=0A= =0A= function addToCookie (adType) {=0A= =0A= incrementCookie(adType);=0A= =0A= }=0A= =0A= =0A= adCookies =3D new Array();=0A= =0A= specialAdCookie =3D extractCookie();=0A= =0A= populateAdArray(); ------=_NextPart_000_0038_01C23221.3E5A2580 Content-Type: application/octet-stream Content-Transfer-Encoding: quoted-printable Content-Location: http://www.businessweek.com/common_scripts/special_ads.js // initialize global variables=0A= function initVars () {=0A= =0A= // site variable for NetGravity if undefined=0A= site =3D ((window.site + "" =3D=3D "undefined") ? "bw" : window.site);=0A= =0A= spChan =3D "";=0A= =0A= // NG channel variable if undefined=0A= spChan =3D ((top.chan + "" =3D=3D "undefined") ? "chan=3Dspbw" : = "chan=3Dsp" + top.chan);=0A= =0A= // indicates whether the special ad code should be written=0A= adException =3D false;=0A= =0A= }=0A= =0A= =0A= =0A= =0A= =0A= // defines channel index objects=0A= function makeChanObject (KLCode, url, width, height) {=0A= =0A= this.KLCode =3D KLCode;=0A= this.url =3D url;=0A= this.width =3D width;=0A= this.height =3D height;=0A= =0A= }=0A= =0A= =0A= =0A= =0A= =0A= // sets the default popup depending on the site, etc.=0A= function editPop () {=0A= =0A= popFile =3D ""; // popup file variable=0A= defaultWidth =3D "";=0A= defaultHeight =3D "";=0A= =0A= // if in the aol site...=0A= if (location.hostname.indexOf ("aol.businessweek.com") !=3D -1) {=0A= =0A= popFile =3D "http://aol.businessweek.com/ads/aol_exit.htm";=0A= defaultWidth =3D 300;=0A= defaultHeight =3D 420;=0A= =0A= } else {=0A= =0A= popFile =3D "/ads/subscribe_popup_entry.htm";=0A= defaultWidth =3D 300;=0A= defaultHeight =3D 490;=0A= =0A= }=0A= =0A= bwChannel =3D new Array ();=0A= bwChannel[0] =3D new makeChanObject = ("cg1=3Ddaily_briefing,cg2=3Dindex", "/ads/tech_special_report_468.htm", = 475, 204);=0A= bwChannel[1] =3D new makeChanObject ("cg1=3Dinvesting,cg2=3Dindex", = popFile, defaultWidth, defaultHeight);=0A= bwChannel[2] =3D new makeChanObject ("cg1=3Dtechnology,cg2=3Dindex", = "/ads/tech_special_report_468.htm", 475, 204);=0A= bwChannel[3] =3D new makeChanObject ("cg1=3Dglobalbiz,cg2=3Dindex", = popFile, defaultWidth, defaultHeight);=0A= bwChannel[4] =3D new makeChanObject ("cg1=3Dsmallbiz,cg2=3Dindex", = popFile, defaultWidth, defaultHeight);=0A= bwChannel[5] =3D new makeChanObject ("cg1=3Dbschools,cg2=3Dindex", = popFile, defaultWidth, defaultHeight);=0A= bwChannel[6] =3D new makeChanObject ("cg1=3Dcareers,cg2=3Dindex", = popFile, defaultWidth, defaultHeight);=0A= bwChannel[7] =3D new makeChanObject ("", = "/ads/intl_special_report.htm", 250, 223);=0A= =0A= =0A= // loop thru channel indexes=0A= for (var i=3D0; i < bwChannel.length; i++) {=0A= =0A= // if a match occurs...=0A= if (bwChannel[i].KLCode =3D=3D window.epulse_content_group) {=0A= =0A= adException =3D true;=0A= =0A= =0A= // if in the asia or europe site...=0A= /*if (location.hostname.indexOf("europe.businessweek.com") !=3D -1 || = location.hostname.indexOf("asia.businessweek.com") !=3D -1 || = (location.port + "") =3D=3D "8082") {=0A= =0A= bwChannel[i].url =3D "/ads/intl_special_report.htm";=0A= bwChannel[i].width =3D 250;=0A= bwChannel[i].height =3D 223; =0A= =0A= }*/=0A= =0A= // add edit code to special ad cookie=0A= incrementCookie("ED");=0A= =0A= // launch popup after a brief delay=0A= setTimeout ("popupWin =3D window.open('"+bwChannel[i].url+"', = 'POPUP', 'width=3D" + bwChannel[i].width + ",height=3D" + = bwChannel[i].height +"' )",1000)=0A= =0A= // break out of the loop=0A= break;=0A= }=0A= }=0A= =0A= }=0A= =0A= =0A= =0A= =0A= =0A= =0A= // MAIN SCRIPT=0A= =0A= // initialize variables=0A= initVars();=0A= =0A= adCookie =3D extractCookie();=0A= =0A= // if being served off the businessweek.com site...=0A= if (location.hostname.indexOf ("businessweek.com") !=3D -1 && = adCookie.indexOf ("bypass") =3D=3D -1) {=0A= =0A= =0A= // if popunder has not launched...=0A= if (launchCheck("PU", 1, 0)) {=0A= =0A= popunderParams =3D site + "spacedesc=3Dpopunder&var=3D"=0A= =0A= document.write('