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Subject: Pair builds a better mouse for avid golfers - 2002-02-11 - Philadelphia Business Journal
Date: Fri, 15 Feb 2002 15:34:16 -0800
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          <TD><SPAN class=3Dtext3>From the February 8, 2002 print=20
          edition</SPAN></TD>
          <TD align=3Dright><IMG height=3D6 alt=3Darrow hspace=3D4=20
            =
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      class=3Dcolumn>Tech</SPAN><BR><SPAN =
class=3Dspacer>&nbsp;</SPAN><BR>
      <H1 class=3Dstoryhead>Pair builds a better mouse for avid =
golfers</H1><SPAN=20
      class=3Dtext2>Peter Key</SPAN> &nbsp;=20
      <P>
      <P>The year was 1999. </P>
      <P></P>
      <TABLE cellSpacing=3D0 cellPadding=3D2 align=3Dright border=3D0>
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      <P>
      <P>Two young men from Texas earned their MBAs from the University =
of=20
      Pennsylvania's Wharton School of Business and headed to San =
Francisco to=20
      start a company that would build a new kind of computer mouse. =
</P>
      <P></P>
      <P>
      <P>It sounds like another tech-success story, replete with scads =
of=20
      venture funding; glamorous parties; frantic conversations on =
wireless=20
      phones in taxis, airports and parking garages; and finally a sale =
of the=20
      company that leaves the two men millionaires before they're 30. =
</P>
      <P></P>
      <P>
      <P>It isn't. </P>
      <P></P>
      <P>
      <P>The reason is that John Lusk and Kyle Harrison didn't set out =
to make a=20
      mouse that was technologically superior in any way to existing =
computer=20
      mice. </P>
      <P></P><!--EMBED RELATED LINKS/ADVERTISEMENTS-->
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      <P>
      <P>Instead, they set out to make a computer mouse that looked like =
the=20
      head of a golf club called a driver, with the idea that it would =
make a=20
      swell novelty gift. </P>
      <P></P>
      <P>
      <P>As a result, the story of their company, Platinum Concepts =
Inc., is=20
      about as far from the typical MBA-starts-dot-com adventure as =
Willy Loman=20
      is from Jeff Bezos. (Although thankfully, the two have had more =
success=20
      and seem much better adjusted than Loman.) </P>
      <P></P>
      <P>
      <P>Lusk and Harrison began sharing their story with friends and =
business=20
      contacts through a series of e-mails that came to be known as the=20
      MouseDriver Insiders. (Their mouse is called a MouseDriver.) </P>
      <P></P>
      <P>
      <P>The response, though never large, was enthusiastic enough that =
they=20
      eventually decided to expand upon the e-mails in The MouseDriver=20
      Chronicles, a book recently issued by Perseus Publishing. </P>
      <P></P>
      <P>
      <P>The book details the real-to-life, warts-and-all effort by two =
MBAs to=20
      start a company, that despite its connection to computers, is =
really a=20
      novelty gift concern. Or, as Mike Hofman, a staff writer for Inc.=20
      magazine, put it in an article about Platinum Concepts, "Once the =
partners=20
      graduated, they launched the kind of business that their peers =
wouldn't=20
      even have thought of joining." </P>
      <P></P>
      <P>
      <P>Undoubtedly. But more Americans are likely to start the kind of =

      business that Lusk and Harrison did than were ever likely to start =
a=20
      dot-com. And more entrepreneurs are likely to encounter the =
problems=20
      encountered by Lusk and Harrison -- most along the lines of, "How =
can we=20
      find out if we know what the heck we're doing?" -- than the =
problems=20
      encountered by the dot-com digerati. </P>
      <P></P>
      <P>
      <P>Those problems include everything from planning and funding the =

      business -- friends, family and credit cards were helpful; to =
finding=20
      manufacturers and distributors; to taking care of every last =
business=20
      function from customer service to payroll. (In Lusk's and =
Harrison's case,=20
      the last wasn't hard; they didn't give themselves a paycheck until =
June,=20
      2000, about a year after they started the business.) </P>
      <P></P>
      <P>
      <P>Although Platinum Concepts hasn't turned into the mouse-making =
behemoth=20
      that Lusk and Harrison envisioned it would be when they started =
it, it has=20
      progressed nicely. </P>
      <P></P>
      <P>
      <P>MouseDrivers have been available through various high-end gift=20
      retailers, including Brookstone, since 2000 and the company is now =
getting=20
      them into mass retailers, too. The MouseDriver Chronicles has =
gotten=20
      favorable reviews, and Lusk and Harrison are on a book tour to =
support it=20
      that kicked off at Wharton on Jan. 28. And they have plans beyond =
mice for=20
      Platinum Concepts. </P>
      <P></P>
      <P>
      <P>"What we found out along the way is we really like the ride and =
the=20
      challenges associated with bringing new products to market, and =
we've=20
      really developed a lot of knowledge and the experience (on doing =
that),"=20
      Harrison said. </P>
      <P></P>
      <P>
      <P>As a result, the two plan to look into working with private and =

      individual investors interested in spotting small businesses and=20
      entrepreneurs to invest in and helping those businesses and people =
with=20
      the knowledge they've gathered over the last two-and-a-half years. =
</P>
      <P></P>
      <P>
      <P>One thing they've learned is the value of patience. </P>
      <P></P>
      <P>
      <P>"Businesses can't be built overnight," Lusk said. "It takes a =
lot of=20
      effort; it takes a lot of time." </P>
      <P></P>
      <P>
      <P>It also takes a willingness to gamble on oneself that, with =
hindsight,=20
      Lusk and Harrison are amazed they had. </P>
      <P></P>
      <P>
      <P>"MBA students, especially ones that are paying the amount of =
money we=20
      did, aren't willing to take that kind of risk and still have all =
that=20
      money on their school debt," Lusk said. </P>
      <P></P>
      <P>
      <P>"Looking back on it, I'm just shocked that we were able to =
cross that=20
      line and do what we did," he said. </P>
      <P></P>
      <P><I>Peter Key can be reached at pkey@bizjournals.com or=20
      215-238-5141.</I></P><BR clear=3Dall><BR><!-- iCopyright PRC =
#1.1657.544288 -->
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