 |
| When
John Lusk and Kyle Harrison graduated from Wharton in 1999, nearly all of their
entrepreneurially minded classmates set their sights on conquering the dot-com
world. To the almost universal disdain of their friends and professors, these
two turned down tempting job offers, borrowed money from friends and family, and
loaded up on credit card debt in order to start their own company, Platinum Concepts.
Its sole mission was to manufacture and market MouseDriver, a computer mouse shaped
like the head of a driver golf club.
To chart their progress and to keep themselves motivated
against the odds, they let off steam and sought feedback
by writing an e-mail newsletter
that chronicled their journey and every hilarious misstep
along the way. |
Inspired
by the following their newsletter gathered, they decided to tell their story in
full. Intimate and insightful, this remarkable story captures the entrepreneurial
spirit. A must read for anyone who wants to start a business or wonders what it
is like to do so, The MouseDriver® Chronicles will inform, inspire and renew
our faith in the American spirit to succeed against all odds. "[Lusk
and Harrison] could be poster boys for the idea that it's the journey that counts."
--Business Week "Wonderfully engaging. Who's
got the film rights to this baby?"
--USA Today "One
of the best case studies on entrepreneurship you may ever read."
--Soundview [A]
must-have for those in the business of business."
--Kirkus Reviews |
