Newsletters

The Insider Newsletter

“The newsletter’s quirky charm is undeniable, but to understand the essence of the Insider’s appeal, it’s important to know this: even other entrepreneurs seem to delight in the simple pleasure of the MouseDriver Insider.”

– Mike Hofman, Inc. Magazine. February 2001 cover story: “An American Start-Up

In late 1999, in an attempt to keep friends, family and colleagues abreast of their whacked out situation, John and Kyle began sending out a newsletter chronicling their experiences commercializing MouseDriver.  Now you can download the entire set of MouseDriver Insidersor savor them one at a time:

Words of Wisdom #2 (January 9, 2003)
Words of Wisdom #1 (December 20, 2002)
Insider #24: Winding Down (October 10, 2002)
Insider #23: One Helluva Ride (August 8, 2002)
Insider #22: Defining Moments (May 28, 2002)
Insider #21: The Next Big Thing? (March 18, 2002)
Insider #20: We’re Still Here (January18, 2002)
Insider #19: It’s Getting Exciting! (November 13, 2001)
Insider #18: Back in the Saddle… Whew (September 24, 2001)
Insider #17: Running on Empty (July 23, 2001)
Insider #16: Our First Growing Pains (May 22, 2001)
Insider #15: Back in the Apartment… Again (April 3, 2001)
Insider #14: The Story Gets Better (February 12, 2001)
Insider #13: Lights! Camera!… Cheese?!?! (December 11, 2000)
Insider #12: The Paper Anniversary (October 2, 2000)
Insider #11: Out of the Apartment… Finally! (August 11, 2000)
Insider #10: In the Money… One Year Later (June 15, 2000)
Insider #9: Our Friend, “Ed” (May 5, 2000)
Insider #8: Viral Marketing: Let the Fun Begin (April 4, 2000)
Insider #7: Tradeshows: A Painful Experience (March 7, 2000)
Insider #6: The Barter Economy (January 30, 2000)
Insider #5: PR and Phone Sex (December 13, 1999)
Insider #4: Our First Big Mistake (November 17, 1999)
Insider #3: The Golf Pros Come Knocking (October 25, 1999)
Insider #2: Distribution is Key (October 4, 1999)
Insider #1: Reality Bites (September 13, 1999)
Insider Introduction: And the Story Begins… (September 3, 1999)